Responsibilities
lensPlan, build and optimize creative campaigns across digital platforms.
lensFamiliar with platforms such as Google Analytics and be able to create custom data models in Excel.
lensMulti-tasking across multiple platforms and projects.
lensPull, analyse, and report marketing and business data to identify trends and patterns that reveal behavior and habits.
lensAct as a subject matter expert across all digital platforms and marketing channels, including interplay between these channels.
lensDrive paid digital marketing campaign development and implementation in support of lead generation, acquisition and awareness goals.
lensOptimize ad copy and ad content a plus point.
lensWork with SEO counterparts to drive cross-channel initiatives through keyword research, text execution, and competitor analysis.
lensPlan and monitor integrated digital marketing strategies and tactics across multiple channels including social media, mobile, email marketing, search, display and video.
lensSet, monitor and analyse KPIs using native, reporting platforms to determine digital campaign performance and optimizations.
lensProvide insights to help impact and improve team strategy.
lensStay current on trends in digital marketing, best practices, and emerging products and platforms.
lensTo work closely with team in achieving overall goal and revenue.
lensMaintain highest satisfaction on services provided at all levels.
Requirements
lensCandidate must be a local Malaysian citizen.
lensCandidate must possess at least a Diploma/Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Mass Communications, Advertising or equivalent.
lensKnowledge of digital tracking and measurements (Google Analytics/Google Tag Manager).
lensAdvanced knowledge of Google AdWords, Facebook Ads and other digital marketing platforms.
lensComprehensive digital campaign management experience with a proven track record.
lensExcellent command in spoken and written English and Mandarin. Proficiency in Bahasa Malaysia is a plus.
lensAnalytical expertise, critical thinker and problem-solver.
lensA team player with excellent interpersonal skills.
lensSelf-motivated and can work well individually with minimal supervision.
lensAbility to multitask effectively, meet deadlines and manage various assignments.